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Primary color

Color

Embrace ORANGE as the most important color of our brand. It provides distinction from other brands, specifically within MDB's.

Our primary color is a statement, is meant to be BOLD and BRIGHT, and is a color that reflects positivism and hope. 

PANTONE ORANGE 021 C

C0 M82 Y100 K0

R255 G81 B0

#FF5100

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IMPACT is orange

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SECUNDARY COLORS

Secondary colors

Tints

Luckily, we are not limited by the 3 colors listed above. We can make infinite amounts of color by mixing these colors with white. When we add white to a color, we form what are called tints.

Tints & Shades
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Tertiary colors

Tertiary colors

Tertiary colors are best used for illustrating core sectors. They have been designed to support the primary brand palette.

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Tints

Luckily, we are not limited by the 4 colors listed above. We can make infinite amounts of color by mixing these colors with white. When we add white to a color, we form what are called tints.

Secondary Tints & Shades
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Special Pallete

Special Pallete

Special colors are designated for our gender equality campaign. They could be used to complement other campaigns but not as primary colors.

 

- Do not use tints of the special colors in any way.

NOTE: For a better understanding of the use of special pallette, check our Gender Equality Brand Guideline.

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